DENTSPLY Friadent News

DENTSPLY Friadent Improves Service Availability

03-05-2008 | The implant division of DENTSPLY, the largest dental company in the world, improves customer service in 2008 even more.

DENTSPLY Friadent is working to improve customer service even more this year. The implant division of DENTSPLY, the leading dental company in the world, has never been just a supplier of implant systems. In recent years the company has become a genuine partner for implantologists and dentists specializing in implantology with the unique stepps practice marketing and practice management system along with other services. DENTSPLY Friadent is a full-service supplier for the successful dental implantology practice with its wide range of products, such as the implant systems used all over the world, augmentation products, and the stepps service brand. The demand for Friadent products has risen steadily in recent years. To maintain the high standard of quality and service, this year the company has created 40 new jobs at the head office in Mannheim, has employed new people for vacant positions, and in total has added more than 60 new employees. The group is playing an important role in providing secure employment in the Rhine-Neckar region and is also improving its customer service.

"We are experiencing a continuously increasing demand for our products. Both of our manufacturing sites are working overtime to keep supplies up and to serve our customers, " confirmed Dr. Werner Groll, Managing Director of DENTSPLY Friadent. Human Resources manager Matthias Koch added: "We are working hard to find new employees." Experts in all areas are continuously researching and developing new products and innovations, and others are marketing and distributing our products throughout the world with great success. This year again DENTSPLY Friadent will be presenting many innovations to users to make everyday work in the dental practice easier.

Service as the key to success
The Mannheim-based company is the implant division of DENTSPLY, the largest dental company in the world. Products are manufactured at the two plants in Mannheim and Hanau. After experiencing a high two-figure growth rate in the last two years, the company expects an even better result this year. "To maintain and increase the high level of customer satisfaction in the German implant market, we will have to increase and reorganize the marketing department. This year we have already established seven new marketing territories and increased the number of regional marketing managers. "Simultaneously marketing managers for the north and the south have also been added to the marketing management department," said Oliver Betsch, Sales Director of DENTSPLY Friadent.

DENTSPLY Friadent has also started a scientific collaboration with the renowned university in Gothenburg in Sweden to support continuing dental education at the highest level. "More and more dentists are becoming enthusiastic about our simple product designs, which are easy to use and atraumatic for patients," explained Betsch. "A decisive feature for many is also that we have a comprehensive range of products and can offer customer service that makes the daily work of our users easier over the long term," confirmed Groll.